GAZU

GAZU sells elevated everyday essentials for men, women, and kids. The storefront runs the whole funnel on one continuous black-and-white editorial surface: the brand opens as an oversized wordmark with a single figure walking through it, the range by department, the season's drop, and the shop rail, without a single colour break, because the garments carry all the colour the page needs.

Fashion commerce usually fights itself: hero art competes with navigation, departments sit behind menus, and filtering a catalogue of near-identical tees, polos, and knits quickly turns into noise.

The brief was a storefront that reads like a lookbook, states its price and delivery promises up front, and still lets a shopper reach a specific size and colourway without leaving the editorial surface.

Everything hangs off one type scale. The mark is set as a full-bleed wordmark with the season's look walking through the letters, the three departments get equal weight as one dark band, and the season feature pairs a hairline-ruled statement with a full-bleed portrait. Below it, the shop rail keeps the same rhythm: four-up grids, one price line, colourway under the name, quick add and wishlist on the image itself, and delivery, returns, quality, and payment promises stated before the fold. Product imagery is desaturated at the source, so the catalogue, the editorial bands, and the brand all read in one monochrome register rather than fighting for attention.

• 01

  Editorial storefront

  Lookbook-grade layout carrying a full commerce funnel without a colour break.
• 02

  Department structure

  Men, women, and kids as equal entries, not buried behind a menu.
• 03

  Product catalogue

  Four-up grids with colourway and price per item and one tap to quick add.
• 04

  Trust and delivery messaging

  Delivery threshold, returns window, quality checks, and secure payment stated early.
• 05

  Wishlist and search

  Saved items and catalogue search reachable from every view.
• 06

  Responsive typography

  A single display scale that holds the oversized wordmark from phone to desktop.

• Next.js
• React
• TypeScript
• Tailwind CSS